You’ve scheduled your tweets, your Facebook event is ready to go live, and you’re ready to hit send on that persuasive, last minute email – surely your patrons will be all “heart eyes” about coming to your restaurant this Valentine's Day. Wait – not so fast.
Just because you’ve put a little time and money into promoting Valentine’s Day doesn’t mean your work is done. With 34.6% of consumers choosing to celebrate Valentine’s Day by dining out, you need to think outside the heart-shaped box and start thinking romantically for this extra special day.
Read on for foolproof ways to make your customers fall in love with you this Valentine’s Day and remember your restaurant for many date-nights to come.
Make it Personal
This day is all about love, so run with it. When taking down reservations, ask for the names of both guests. Then create personalized placeholders to make your guests feel they’re truly receiving the royal treatment.
Go the Extra Mile
Sure your dining experience is topnotch, but why not hit it with Cupid’s arrow on this special day? Whether you take to placing a red rose on your patron's table, or greet them with a complimentary glass of bubbly, even the smallest of gestures will leave your guests feeling extra special.
Embrace the Passion
Don’t be afraid to get kitschy. You can go all out and plan your dishes around a pink and red theme, or form all your desserts into heart shapes. If you’re looking to keep it low key, play up the theme with the addition of red napkins, a red tablecloth, or little heart cut outs – anything goes.
Put Love on the Menu
If you want to stray from your regular menu, many restaurants flock to the idea of a pre-fixe menu, offering a starter, main course, and dessert, paired with a bottle of wine. But if you’re tight on time or money, substitute the classic prix fixe menu with a special sharing platter for dessert. Or create limited edition cocktails with lovey-dovey names and shades of pink and red, like a “Love Bite” shooter, or a “Raspberry Kiss Martini”.
With all of the restaurants competing for business this Valentine’s Day, these fool-proof ideas will not only help set you apart from the competition, but secure your spot in the hearts of hungry lovebirds.
Interested in more restaurant tips?
About the Author
Jackie is a Content Marketing Specialist and Social Media strategist at TouchBistro. She covers the latest food, dining, and technology trends for the restaurant industry. A lover of all things coffee, Jackie’s hobbies include breakfast, lunch and dinner.More Content by Jackie Prange