Being a restaurateur in New York City is no easy task. Around 70 percent of new restaurants go out of business within their first three years of operating. That’s a lot!
But worry not, you can push the odds of success in your favor by continuously reading about upcoming trends and changes within the New York City hospitality market. The internet is an endless free resource to help guide and grow your business. But, with millions of blogs posted every single day, it can be overwhelming to narrow down which blogs you’ll get the most out of. So where do you begin?
Start here! We’ve sifted through thousands of publications to bring you this list of five New York City based blogs to start following today.
With close to a million social media followers, The Infatuation is a powerhouse hospitality resource for both restaurateurs and customers alike.
It features top performing, trendy and newly opened restaurants in New York City and creates genre specific guides for tourists, locals and foodies to visit. For example, “The First Timer's Guide to Eating in New York City” features 24 top food destinations in New York City, each with its own unique rating and description to entice out-of-towners to visit the listed restaurants.
The Infatuation will show you what venues in your specific genre are doing well and why. If you’re interested in having your restaurant featured, and gaining more online traction and credibility, this blog can help you do that.
Edible Manhattan is a borough specific guide that, “tells the story of how the city eats.” Everything from food history to artisan chefs to new trends making major waves in New York City are covered daily.
In addition to its customer and owner based engagement platform, Edible Manhattan also hosts and features a variety of prominent local events year-round such as, Madison Square Eats and New York Restaurant Week. These popular events are often packed with top chefs, farmers, consumers and restaurant owners.
Follow Edible Manhattan’s social media pages or website on to gain insights on upcoming trends, events and changes happening now so you can understand the local market and your customer base (and their ever changing needs) more thoroughly.
If you aren’t following Thrillist yet, bookmark it right now! Why? Well, for starters it boasts more than 16 million followers, and maintains a presence in every major American city – and several select international cities as well. Oh, and it was started in New York City so the NYC content is especially rich with guides, advice and enticing stories.
If you are looking to start a blog for your restaurant, or need some inspiration for your social media pages, start with Thrillist.
Grub Street is a well-respected local food blog run by New York Magazine. It features the latest food-trends, anticipated restaurant openings, restaurant reviews, chef interviews, and more.
Consumers follow Grub Street to gain insight on where to eat now, and restaurateurs follow it to see what’s happening within the hospitality industry. This is a great blog to reference once a week to see what and who is trending, as well as scope out any up-and-coming competition in your specific borough.
Started by famed New York City chef David Chang, who owns and operates the wildly popular Momofuku restaurants, and former New York Times restaurant critic Peter Meehan. Lucky Peach offers insight into all facets of the restaurant scene. From behind the scenes articles on tiny mom and pop shops to letters from world-renown chefs, and regular articles by contributor Anthony Bourdain, this is your insider’s guide to what’s cool and what’s happening.
The Peach also offers actionable advice for your restaurant and staff. Pieces such as “Becoming a Better Bartender” and “How To Make A Quiche” can be used as training tools to inspire and engage your staff. While perhaps you read up on “No Fish Wasted” and learn how to transform your food waste into food art.
Ultimately, understanding how the market – and your customer base – are changing, will be key in maintaining a successful and profitable restaurant.
So off you go to read, learn, and enjoy!
About the Author
Antasha is an Online Marketing Specialist at TouchBistro where she spends her days advising restaurateurs on their point of sale systems and her nights writing hospitality-related content. A veteran bartender and server, Antasha enjoys bringing her industry experiences to life through blogging. Her three-year-old son and BFF, Elijah, is her self-proclaimed muse for all things creative.More Content by Antasha Durbin