New York City is a technology and trend epicenter that’s home to more than eight million people. Busy and particular New Yorkers who barely have time to brush their teeth, let alone prepare their own meals, have welcomed with open arms the wildly popular food-to-door online ordering and delivery options.
There are a lot of delivery and take-out options to choose from, and while they might not all be right for your specific venue needs, there’s at least one – or two – perfect for your restaurant.
Here's a list of six online order and take-out options aimed at increasing your bottom line and growing your customer base, all of which are available in a New York minute.
After the 2013 merger of Seamless and GrubHub, this platform has become a powerhouse for online and mobile food ordering. The two separate, but united, entities process more than 260,000 orders everyday and have around seven million unique users.
Both websites and mobiles apps are sophisticated, allowing consumers to filter by cuisine, price point, features (such as coupons available, delivery tracking etc.) and customer ratings.
Consumers can either choose delivery or pick-up, both options offer them an estimated time of arrival or pick-up. For restaurant owners, GrubHub had streamlined food delivery for both customers and restaurateurs.
More than eight million people worldwide use Uber. It’s a quick and easy way to get around and eliminates the need to wait a long time or stand in the street trying to hail a taxi. That’s why it’s counterpart, UberEATS is especially brilliant: Millions of people are already connected to Uber, so a door-to-door food delivery service is enticing to many consumers and restaurants.
UberEATS is easy for customers to navigate, as it sorts restaurants by customer location and the food available nearby. This means as long as your restaurant is open, you will be listed in local food options giving you a chance to reach customers who may have otherwise overlooked your restaurant. And who doesn’t love gaining new customers?
Also, UberEATS has its own team of dedicated drivers who will deliver the food, meaning if your venue doesn’t already have delivery integrated into part of its daily operations, you can still cater to the mobile market without needing to hire additional staff.
More than a million people across America use Delivery.com. This platform offers everything from mobile food delivery services to alcohol delivery to dry cleaning. So what’s the benefit? It’s a one-stop shop for customers, meaning they are incentivized to just sit back, relax and order away.
Also, because of it’s cross country popularity, Americans who are coming to New York City for business or pleasure and are already Delivery.com users can default to this option if they choose to order in.
If food delivery apps were categorized based on quality, Caviar would be considered a delicacy.
It organizes food delivery options by location and then further filters by borough. Caviar partners with top-rated local restaurants who are known for having delicious food and long-waits, but have limited capacity to serve their entire fanbase..
The people behind Caviar are marketing geniuses, and they take online food marketing to the next level by offering mouthwatering photos and descriptions for every single menu item. In addition to this they have their own food couriers making door-to-door delivery effortless.
Consumers also have the option to choose to schedule their delivery, meaning if they are hosting an event or group dinner, they can place their order in advance.
Postmates is an up-and-coming delivery service that caters to consumers and business alike. Recently, Postmates acquired two game changing accounts: Chipotle and Starbucks.
For restaurateurs, Postmates is easy to use. Like UberEATS and Caviar, they have their own delivery staff who work around the clock to bring consumers food anytime, anywhere. So once you sign up, you just prepare the orders to go, and Postmates will handle the rest.
For consumers, Postmates is similar to Delivery.com in that it’s an all encompassing delivery system offering near instant gratification for everything from food deliveries to birthday presents to cleaning supplies.
Facebook isn’t just after your time, it’s also after your stomach too. The social media giant has partnered with certain food delivery apps such as Delivery.com to bring its users integrated food ordering on its Facebook pages. Now Facebook users will no longer have to exit their Facebook pages or open a new tab to satisfy their cravings.
Unsure of what to order? Facebook has already thought of that! The recommendations feature tells users what their friends, family and community like and offer suggestions based off of their choices. We “like”.
Ultimately, online ordering delivery and take-out apps are simplifying the process to get great eats from restaurant to customer.
If you’re looking to increase your restaurant's reach, understand consumption patterns and increase your bottom line then implementing one or more online mobile ordering and delivery apps is crucial for your venue’s continued growth and success.
About the Author
Antasha is an Online Marketing Specialist at TouchBistro where she spends her days advising restaurateurs on their point of sale systems and her nights writing hospitality-related content. A veteran bartender and server, Antasha enjoys bringing her industry experiences to life through blogging. Her three-year-old son and BFF, Elijah, is her self-proclaimed muse for all things creative.More Content by Antasha Durbin