It’s Friday afternoon at 4:00pm. The work week is coming to a close and John’s fridge is empty. His cell phone chimes. It’s Jeff. “What r u doing for dinner? Wanna grab a bite?” Does he ever. He remembers a picture Julie posted last week, sipping a bloody Mary topped with a lobster claw, an overflowing roll of crustacean meat in front of her. The caption read, “Wrap your claws around this…”
John responds, “I know this new seafood joint around the corner…”
And that’s how it begins.
If you’ve heard it once, you’ve heard it 1000 times: social media has changed the way we do business. For restaurants, it’s changed the way consumers eat, what they crave, and how they choose where to grab a bite.
43% of people are eating out more than once a week.
47% of people are influenced in their purchases by social media.
This is great news for restaurants. But, the competition is stark: nearly 40% of all family, casual, and fine dining restaurants are very active on social media. The question is no longer, should you use social media? But rather: how can you use it to stand out?
This quick guide goes beyond the mechanics of social media and gives you tactics that you can put into action to fill seats, generate revenue, and make social media a part of the dining experience.
About the Author
Taylor is a Content Marketing Manager at TouchBistro who writes about food trends, restaurant best practices, and tech innovations for the foodservice industry. She never says no to dessert and is on a life-long hunt for the best cheeseburger in the world.More Content by Taylor Moore