The Expert Guide: Restaurant Social Media

January 8, 2016 Dana Krook

 

Click here to read the full article

 

It’s Friday afternoon at 4:00pm. The work week is coming to a close and John’s fridge is empty. His cell phone chimes. It’s Jeff. “What r u doing for dinner? Wanna grab a bite?” Does he ever. He remembers a picture Julie posted last week, sipping a bloody Mary topped with a lobster claw, an overflowing roll of crustacean meat in front of her. The caption read, “Wrap your claws around this…”

John responds, “I know this new seafood joint around the corner…”

And that’s how it begins.

 

If you’ve heard it once, you’ve heard it 1000 times: social media has changed the way we do business. For restaurants, it’s changed the way consumers eat, what they crave, and how they choose where to grab a bite.

43% of people are eating out more than once a week.

47% of people are influenced in their purchases by social media.

 

This is great news for restaurants. But, the competition is stark: nearly 40% of all family, casual, and fine dining restaurants are very active on social media. The question is no longer, should you use social media? But rather: how can you use it to stand out?

 

This quick guide goes beyond the mechanics of social media and gives you tactics that you can put into action to fill seats, generate revenue, and make social media a part of the dining experience.

 
 

Read the full Social Media Guide!

 
 
 
 

About the Author

Dana Krook

Dana is a Content Marketing Specialist at TouchBistro, sharing tips for and stories of restaurateurs turning their passion into success. She loves homemade hot sauce, deep fried pickles and finding excuses to consume real maple syrup.

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