PRESS Bistro is a casual fine dining restaurant in Johnstown, Pennsylvania. Chef and owner, Jeremy Shearer is a passionate and creative food lover and the driving force behind the inventive, flavorful menu.
In a displaced market far outside of any metropolitan areas, where most customers were primarily accustomed to "bar food", owner Jeremy Shearer needed to find a way to get guests on board with his restaurant’s unique and unconventional menu.
TouchBistro's visual menu allowed PRESS Bistro to show guests mouthwatering images of the fusion dishes offered, along with a description right at the table.
Once customers could see appetizing images of the dishes available, sales migrated from traditional sandwich and salads to specialty and fusion dishes on the menu.
“Using TouchBistro's visual menu on iPad minis, we were able to increase sales of highly profitable and unique menu items, increasing our overall profitability.”
–Jeremy Shearer, PRESS Bistro, Johnstown, PA
About the Author
Andrea is a Content Marketing Specialist and Editor at TouchBistro where she writes about restaurant and dining trends, restaurant management, and food culture. A self-affirmed food geek, Andrea devours cookbooks and food blogs. She also knows how to make a killer kale salad.More Content by Andrea Victory