Gone are the days where pen and paper ordering or bulky, slow point of sale solutions would cut it. Those methods leave a lot of room for error and are inefficient compared to their modern counterparts. Today, technology is being embraced by restaurateurs to improve efficiency and enhance the customer experience.
Contemporary POS systems have revolutionized the customer experience by allowing for quicker service and increased mobility all while maintaining the integrity of the hospitality industry.
Here are three tech game-changers for restaurateurs, staff members, and patrons:
1. Increased Mobility
iPad and tablet-based POS systems allow servers to take orders tableside and for guests to be catered to while involving them in the ordering process. Gluten allergy? No problem. A kale salad with a sprinkling of green onion and a handful of red peppers. Oh, you don’t want tomatoes? No problem. By tapping a few buttons or keying in a phrase on a mobile POS, servers are able to customize every order, upsell, and increase average spend per guest.
Servers can take and send orders and close out checks all while remaining at the table with the guests they are serving. This mobility allows the servers to move around the room from table to table without needing to run back and forth to a stationary terminal to input orders, print receipts, or close out checks. For restaurant servers, the mobility that tablet and iPad-based POS systems allow has become crucial for reducing errors and saving time.
2. Insights & Control from Anywhere
With the introduction of cloud reporting and in-depth analytics, owners now have more systematic ways of tracking their profits, labor costs, and inventory even when they are physically away from the restaurant.
Need to update the specials or add a menu item on the fly? With remote menu management through the cloud, restaurant owners can now make these changes from wherever they are through the cloud. Restaurateurs now have the flexibility to control their business from their computer, tablet, or in some cases even their cell phone.
3. Social Media Marketing & Customer Engagement
The exponential growth and popularity of social media channels like Facebook, Twitter and Instagram are changing the way restaurant industry professionals do business and market to prospective customers. By maintaining an online presence and engaging with customers and prospective patrons through social media, restaurants are able to build their brands and strengthen their customer relationships. Facebook, Twitter and Instagram have a combined total of over 2 billion active users, meaning restaurants have the potential to reach, market to, and engage with a massive prospective consumer base- for free! For inspiration on how to leverage social media to market your restaurant, check out our Expert Guide to Restaurant Social Media.
The modern restaurateur is quickly adapting to an increasingly technological world. As a hospitality professional, this change may be frightening or exciting—it’s really what you make it. By embracing tech advancements restaurateurs can increase their profit margin while running a more efficient, organized, and lucrative business.
About the Author
Antasha is an Online Marketing Specialist at TouchBistro where she spends her days advising restaurateurs on their point of sale systems and her nights writing hospitality-related content. A veteran bartender and server, Antasha enjoys bringing her industry experiences to life through blogging. Her three-year-old son and BFF, Elijah, is her self-proclaimed muse for all things creative.More Content by Antasha Durbin