The ho-ho-holidays are here. And you want to make sure that you can capitalize on this busy season. And that means, making sure that all of your potential customers know what you have going on this holiday season. Unless your venue has the ability to telepathically send messages to potential customers, you’ll need to market and promote all of your upcoming events and offerings. Here are a couple of ideas.
Send a Holiday Card or Email to Regulars
For your regular patrons, send out personalized holiday postcards with small perks or promotions included. A message like, “Dear Megan, Happy Holidays from all of us at Jack’s CrabShack. We appreciate your continued business and look forward to serving you again in the near future. Please enjoy a complimentary glass of champagne on us when you spend $25 from December 23rd to January 1st”, can do wonders for loyalty and keeps your restaurant top of mind during the holidays.
Offer Gift Cards – They Make Great Presents!
For the past nine years gift cards have been the single most requested gift in America. The gift card industry is expected to reach sales of $160 billion by 2018 in America alone and the most popular gift cards given are restaurant related. If your restaurant isn’t offering gift cards you’re missing out on a potential gold mine. They also have the added benefit of bringing customers back to your restaurant after the season ends.
Use the Social Media Megaphone
Your social media pages are a great place to promote all of your upcoming events, promotions, and holiday menus. Host a “social media contest” to get more shares. For example, maybe you want to promote your holiday prix fixe menu and incentivize people to book their reservation online in advance. You can say, “Everyone who shares this post will be entered to win a free meal for two.”
Get in front of your customers and make sure they know that your restaurant is the place to be this holiday season.
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About the Author
Antasha is an Online Marketing Specialist at TouchBistro where she spends her days advising restaurateurs on their point of sale systems and her nights writing hospitality-related content. A veteran bartender and server, Antasha enjoys bringing her industry experiences to life through blogging. Her three-year-old son and BFF, Elijah, is her self-proclaimed muse for all things creative.More Content by Antasha Durbin