You work hard to get your customers in the door, and you want to delight them and see them come back. Did you know that your POS can help you deliver a better experience to your guests? Here's how.
1. Genuine Engagement
Whether you’re a restaurant host, server, manager or owner, your customers want to be treated like people, not wallets. Fostering genuine connections with customers makes for a positive and memorable experience at your restaurant. Getting to know your regulars and treating them well is essential to keep them coming back for more.
Turn a new customer into a regular one, with the help of your POS! Personalize a customer's next visit by keeping track of their name, visit history, and even their average spend...all within your point of sale.
2. Menu Customization
Restaurateurs have entered “The Age of Allergies”. With an increasing amount of customers that suffer from food allergies and dietary restrictions, servers have to be on the ball when it comes to order taking. If a restaurant doesn’t allow for order substitutions, guests will feel like their unique needs are not being cared for. Flexibility with orders and menu modifications will let your customers know that their needs are your top priority.
Let your iPad POS do the heavy lifting. Having common modifiers programmed into your POS for popular allergy substitutions allows you to save time and modify orders on the fly.
3. Knowledgeable Staff
In a fast-paced restaurant environment, your staff should know your restaurant’s menu like the back of their hand. If your front of house staff aren’t able to quickly answer customer questions it will likely leave a bad taste in your guest’s mouth. Being familiar with your restaurant’s menu can save you a lot of time and trouble, while also significantly improving your customer's experience.
Use iPad POS technology to arm your staff with additional menu information wherever they are in your restaurant. Load your iPad POS with menu item descriptions, daily specials, and seasonal features - or bring order taking to the next level by using your POS to showcase actual photos of your delicious dishes.
4. Inviting Atmosphere
The vibe and feel of a restaurant can have a huge impact on a customer's overall dining experience. From seating, to lighting, to the choice of music, all of these factors affect the feel of your venue. Seating customers too closely can make them feel packed in like sardines, while a brightly lit restaurant can kill any hope for a romantic night out. Don’t make a bad first impression; it’s key to have a true understanding of your target audience and what type of ambiance would be most inviting to them.
Not only can your POS manage your seating plan with the tap of a button, but the incorporation of a sleek, cutting edge iPad POS can also work to enhance your restaurant’s trendy vibe.
5. Quick & Painless Payment Processing
After finishing a meal, customers want to settle their bills in the blink of an eye. Having to sit and wait for their bill, to make payment, and to receive a receipt could result in your customers leaving your restaurant on a bad note. Don’t let all your hard work perfecting a customer's dining experience go to waste; provide your customers with seamless and flexible payment options to make bill settling a breeze.
With the help of an iPad POS you can split bills in seconds and offer quick and painless table-side payment processing. Let your customers take the reigns: cash, debit, credit or mobile- it’s their call.
There’s no shortage of ways to differentiate yourself in the restaurant industry and having a seamless point of sale that allows you to better serve the ever changing demands of your customers can go a long way in leaving a lasting impression on your guests. By taking these suggestions into consideration, you’re well on your way to creating an environment that your customers will be eager to return to.
About the Author
Jackie is a Content Marketing Specialist and Social Media strategist at TouchBistro. She covers the latest food, dining, and technology trends for the restaurant industry. A lover of all things coffee, Jackie’s hobbies include breakfast, lunch and dinner.More Content by Jackie Prange