As a busy restaurateur, you know the value of maximizing the spend of every guest visit. But you also know you can’t possibly be at each table hovering over your staff making sure that every opportunity to upsell is capitalized on. The good news is your POS can do it for you!
A modern point of sale is more than a way to pass an order to the kitchen, but a valuable tool that can help you increase check sizes through upselling. Use the following methods to upsell to your customers.
Remind staff to upsell with modifiers that pop up once an item is selected. For example, when a server enters a caesar salad, a modifier pops up with options for chicken, avocado, and extra bacon. This prompts the server to ask the customer what they’d like to add to their salad, the same way it would request the amount of doneness for a steak.
Ordering off a simple printed menu can be a gamble. A guest has to trust the description will meet or exceed their expectations. An iPad POS that offers the option to upload a photo of every menu item can be incredibly helpful to a diner stuck on what to order, and can entice them to go for that appetizer they were just about to dismiss.
Think outside the box and add modifiers to items that are often ordered together. Coffee as a forced modifier for dessert is a perfect example. A customer requests a slice of cherry cheesecake, and a modifier pops-up to remind the server to ask if they’ll want a cappuccino or latte to go with it. Think about wine with meals, cocktails with starters, or premium spirits with drink promotions. Your options are endless!
Motivate with Messages
Excite and inspire staff to promote specific upsells during their shift with a custom message. When Lucy clocks in through the POS, a fun motivational message like, “Hi Lucy! It’s Happy Hour from 3-6pm today, so remember to tell every guest about our $4 wine and beer specials. Whoever sells the most $4 drinks during this shift wins two movie tickets. Go get ‘em!” A quick reminder in a upbeat tone can do wonders for motivation and sales.
Create a Contest
A contest is a great way to drive your staff to sell more. A little competition can go a long way to up the sales of promoted items and make more sales during a shift. Using the reporting side of your POS, you can track the total amount sold by salesperson with a customized sales report, or track who sold the most of a specific item by looking at menu item report. For example, kick off a busy Saturday night shift with a staff contest to sell the most jalapeno poppers, then check who won with a quick sales item total report. (Don’t forget to reward the winner with a prize.)
As a restaurateur, you know that a gravy add-on here and an extra martini there can really impact your bottom line. Top up the check at every table by using your POS to do some of the upselling work for you. Bottoms up!
Interested in knowing how an iPad POS can help you increase sales?
About the Author
Andrea is a Content Marketing Specialist and Editor at TouchBistro where she writes about restaurant and dining trends, restaurant management, and food culture. A self-affirmed food geek, Andrea devours cookbooks and food blogs. She also knows how to make a killer kale salad.More Content by Andrea Victory