Maybe you suddenly quit your corporate job to chase your dream of creating delicious beer, or perhaps it was a voice that was loud and clear throughout your life guiding you to open a brewery. Whatever it was, you did what you needed to do to brew.
Now you have great beer, a production line that keeps rolling, a slow rise in customer engagement, but something is lacking. You need a creative boost to get people everywhere to fall in love with your brand. It’s time to call in the Brewmaster of Marketing.
This guide will go through the five taps of marketing for breweries so, just like your beer, so you can stay fresh in the minds of customers and make your mark on the craft beer industry.
About the Author
Andrea is a Content Marketing Specialist and Editor at TouchBistro where she writes about restaurant and dining trends, restaurant management, and food culture. A self-affirmed food geek, Andrea devours cookbooks and food blogs. She also knows how to make a killer kale salad.More Content by Andrea Victory