Each year during the holiday season, the restaurant industry sees a massive number of people choosing to eat, drink, and be merry. Just how many, you ask? Last year, food and drink spending totaled nearly $50 billion across the U.S. in the month of December alone. The last month of the year offers restaurateurs huge potential to drive additional sales, attract new customers, and grab their piece of the holiday profit pie.
Whether your seasonal restaurant strategy is on the ball or behind the ball, we’ve got some great tips to help you plan ahead. This list might not tell you who’s been naughty or nice, but it will definitely prepare your restaurant for success this holiday season.
About the Author
Jackie is a Content Marketing Specialist and Social Media strategist at TouchBistro. She covers the latest food, dining, and technology trends for the restaurant industry. A lover of all things coffee, Jackie’s hobbies include breakfast, lunch and dinner.More Content by Jackie Prange