In the days of yore, regulars pledged their allegiance to a restaurant for nothing more than a hearty meal, a cold brew, and some good over-the-bar banter. Dropping off coupon cards to local businesses was enough to draw in a loyal lunchtime crowd. When it came to engaging new business, a wacky waving inflatable tube man wearing a “Special” sign did the trick.
But now, Joe Hamburger down the road has five stars on YELP, the fish sandwich shop around the bend is giving away free fries when you hashtag #freshcatchfriday and you’re stuck in the marketing weeds, scrambling to keep up.
The fastest way to get 86’d is to fall off the radar. Giving your guests a good feed is no longer step one; it’s getting them in the door. This guide will go through the five big tenants of restaurant marketing so, just like your produce, you can stay fresh on the market, on the top of your patron’s mind and find a recurring way to their heart through their bellies.
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