The beer industry has a way of capturing our hearts like no other: it’s associated with nationalism, freedom, celebration, momentous occasions, and relaxing with friends. It’s always associated with a good time.
What’s more? Beer apparently makes its drinker more creative. It’s been scientifically proven that alcohol accelerates the creative process by relaxing the brain and allowing nonlinear thoughts to occur, which can result in creative insights.
So it’s no surprise that beer finds itself in an endlessly innovative and creative marketplace. The adage, “There’s always something happening around beer”, holds true beyond the pint, all the way back to the barrel and into the office.
It seems every aspect of the beer industry is changing, from flavor to marketing to technology. And not just small trending changes, but fundamental changes to the mainframe of the industry.
In this report, we find out how today’s beer industry will affect tomorrow’s breweries, what’s trending for 2017, and what’s here to stay.
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